United Kingdom Vodka Slingshot

Specifications: Vodka Slingshot (Flavoured Vodka) - Premium Vodka with a Scandinavian twist. Brand Novelty: Vodka Slingshot is a new and exciting product. The brand helps the Young Fashionable Bar (YFB) maintain its trendy and fashionable status. In only twelve months, Slingshot has become a boutique brand of choice.

Brand Positioning: Slingshot fills the void between the lower strength, pre-packaged Alcopop market and the full strength, traditional vodka brands. 20-25% ABV: Consumers can have fun without getting out of control and without diminishing bar sales.

Flexibility: The mid-range strength of the brand uniquely positions Slingshot to be strong enough as a cocktail base: smooth enough to be a modern liqueur and vibrant enough to be the session shot of choice. Unique Selling Points Taste: We sense that the market is becoming more taste and health conscious.

With its range of eight flavours and the quality of ingredients, Slingshot is a brand that the Consumer likes. Repeat business is now the normal. Impact: The striking design of the bottles and the range of colours allows Slingshot to stand out on a crowded bar.

As you know, Market Research indicates that impact style and eye-catching appearance is a key factor in stimulating customer demand.