India Alcoholic Drinks is a Snacks product. Key specs — Origin: India.
Product Description
Specifications: The Brand Story today has three millionaire brands in its portfolio. Flagship brand,8 PM Whisky, launched in 1999, was a runaway success. In the first year alone, it sold one million cases - a record for any Indian or foreign brand operating in India.
This also made it the first brand in the liquor industry to make it to the Limca Book of Records. In the year-ended 31.03.2005,8 PM Whisky sold 3.3 million cases. Drinks International, the acclaimed international liquor magazine has rated 8 PM whisky as the fastest growing whisky in the world in the regional category (2004).
The other millionaire brands are: Contessa Rum (2.7 million cases sold in 2004) and has won the prestigious Monde Selection award for its overall quality in 2003-04 and again in 2004-05. It has a large market share in the defense market. Old Admiral Brandy (1.4 million cases sold in 2004).
Old Admiral Brandy has also been rated by Drinks International as the fastest growing Brandy in the world in the regional category (2004) also it has won the Monde Selection award for its overall quality in 2004-05. Brands that straddle almost every market segment - whisky, rum, brandy, vodka & gin - and price category.
Our fine blends, consistent quality, distinctive packaging and superior value have resonated with customers.
