Whirlpool - LAR
Whirlpool - LAR is a Trading Company. Main products and services: Automatic Washers, Compressors, Countertop Appliances, Dishwashers, Freezers, Microwave Ovens, Gas , Electric Ranges, Re….
Company Profile
Whirlpool Corporation defines the Latin American region as including Brazil and the lower cone of South America. The Latin American business is based on a 40-year partnership Whirlpool Corporation has maintained with BrasMotor S.A. Whirlpool Corporation acquired a majority position of Brasmotor in 1997. Whirlpool Corporation is now integrating BrasMotor's operations in Multibras S.A. and Whirlpool Argentina into the wider Whirlpool Corporation global network.
Multibras commands the largest market share and one-third of the manufacturing capacity of the region. Embraco is the world's leading producer of hermetically sealed household compressors.
Key Statistics
No. 1 market position in the industry
$1.4 billion in 2003 sales
$89 million in 2003 operating profit
Approximately 18,000 employees
Brands
Whirlpool, Brastemp, Consul, Embraco, Eslabon de Lujo
Manufacturing:
Joinville, Brazil (refrigerators, freezers, dryers)
Rio Claro, Brazil (automatic and semi-automatic washers, countertop dishwashers, components)
Sao Paulo, Brazil (ranges)
Manaus, Brazil (microwave ovens, air conditioners)
Joinville, Brazil (compressors, electric motors, castings)
Beijing, China (compressors)
New Products Introduced in 2003
Brastemp: Luminata line, Inox compact refrigerator, Unique VCC refrigerator, water purifier, glass door refrigerator
Consul: Microwave oven 18L, Sec Facil Spin Dryer, Cargo (8kg.) and Ideale (4kg) washers, compact refrigerator (50, 80 and 120L) new air conditioners: Classe A 15000 and 18000 BTU's, 21000 BTU's, Eletronic 10000 BTU's