RP San Marino

While the slowly roasted coffee is the slogan that best describes our product positioning, the motto that best defines our mission is modern by tradition.

San Marino Coffee has always been a modern company. We made innovative use of communications and promotions when marketing and branding were still unknown concepts; we were revolutionary in our first years in business, when our founder offered shops a branded package for a colonial product,

coffee, that had until then been sold in bulk. Modern by tradition is truer than ever for San Marino Caffe, today, thanks to one of Italian?s most advanced company, which, together with its unique way of working on the market, that is, by creating value and interpreting innovation with respect for the product

and the consumer, makes it stand out from the competition and allows it to aspire to represent the best tradition of Italian espresso in the country and all over the world.

One thing ensures that the company never grows old: the enthusiasm for growth and change that our founder handed down to his family and everyone on his management staff.

Contrary to common knowledge, the Italian term "espresso" does not refer to speed of preparation, rather to the concentration of the beverage extracted from the grounds.

Italian Espresso may be "ristretto" or "lungo" according to the length of the extraction time.