Hisense Electric Co.,ltd

Hisense Group Corporation is a large high-tech enterprise specializing in consumer electronics, household appliances and information technology. The main products are televisions, air conditioners, refrigerators, and computers, DVDs, CDMA mobile phones, software and network apparatuses. Now Hisense's annual output capacity is 4 million sets of TV, 1.5million sets of Inverter air conditioner.1million sets of CDMA mobile telephone, 0.5 million sets of computers. Now Hisense has more than 20 subsidiary companies both home and Abroad whose net assets has reached RMB 2.6 billion. Hisense recorded annual sales was over RMB16,100 million (USD 1948 million) for the Fiscal year of 2001, ranking Hisense among Top Ten Chinese electronic manufacturers. Hisense has maintained its prestige for 11consecutive years of being list among the 500 largest and most profitable Chinese Enterprises And Hisense has been the national famous brand now. On Sept 9th 2001,the first world-level national management award in china Was announced, and Hisnese gained the national and highest award out of Thousands of companies depending on its elaborate products strategy-finest Products, elaborate procedure and careful management. In the same year Hisense TV, Hisense air-conditioner and Hisense computer were awarded the Title of Chinese famous brand.

For many years, Hisense has committed itself to a strategy of 'developing high technology, producing quality products, providing top-level services and creating a world-famous brand'. Technological innovation, product lines optimization, and capital pertain have implemented this strategy.

Hisense plays a leading role in Chinese electronic industry relying on its efficient technology innovation system. Every year, Hisense will undertake more than 10 state-level research projects. It has also been chosen as an industrialization base for the state '863 Plan'. A state-level technology center and research station for post-doctors are the pride of Hisense.

Hisense exports its products to over 50 countries and regions. In addition, it has established subsidiaries in USA, Japan, Brazil, Indonesia and Hong Kong, a production base in South Africa for production localization, and a trading office in Italy.

Creativity is life. The ten thousand Hisense staff members will keep on working hard to realizing the purpose of 'maintaining Hisense for ever and building international famous brand ' under the spirits of ''Valuing employees' initiatives, enhancing working morale, innovation and high-efficiency', 'strict disciplines, prompt responses'.

Hisense is now committed to a new target that the sales revenue will have exceeded USD 12 billion (RMB100 billion) by the year 2010.