About us
We are the distributor of watches, sunglasses, lighters, pens and various other products under the Swiss Military label. The label is well established in Switzerland and sold in 6 own stores in St. Moritz, Gstaad, Verbier, Zermatt, Geneva, Zurich and various other speciality-stores around Switzerland.

All our products are produced in and distributed from Switzerland and are thus Swiss Made. All products come with hologram-sticker. Watches have worldwide guarantee (12 months). All products are packaged in a customized Swiss Military cardboard-box (white with printed logo) with foam inlay or in a hard pvc-box (black with embossed logo/name). New products under the same label are introduced/exchanged every 6 to 12 months.

We are currently expanding our line with a second label which will be complementary to our existing one, building on the image of high-quality, good value, Swiss Made products.

We are looking for distributors, department stores, duty-free stores/suppliers worldwide for our current line of products, as well as for our upcomming new label.

Distributors will have to have experience in the distribution of branded products.

We are able to supply our products from stock, FOB or CIF Switzerland. Lead times may apply for hand-made or hand-finished products for orders over 10'000 pcs.

For further information please do contact us.
Business TypeDistributor/Wholesaler
Products/ServicesWatches, sunglasses, caps, shirts, bags, lighters, key-holders, jackets, pullovers, pens
OEM ServiceNo
Our MarketsWorldwide
No. of Employees5 - 10 People
Annual Sales Range(USD)Below US$1 Million
Year Established2005
Legal Representative(CEO)Andreas W. Rubin
Corporate_StatusCorporation/Limited Liability Company
Contact Information
Contact PersonMr Andreas Rubin
Company AddressGraben 5, Zug, Zug, Switzerland
Postal Code6300
Telephone Number41 41 729 88 76
Mobile Number0041 78 850 1966
Fax Number41 41 729 88 96
WebsiteSMS SWISS MILITARY SOUVENIRS AG, http://www.smsag.com, http://www.bizearch.com/company/SMS_SWISS_MILITARY_SOUVENIRS_AG_354776.htm
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