SBE (Private) Limited
| About us | We have a passion for growth and eagerly look forward to extending our distribution portfolio. Very recently in May 2005, we have diversified into the packaged dairy products industry, by taking up the distribution of packaged UHT milk of Nirala Dairy (Pvt.) Ltd., from the house of Nirala Sweets, an internationally acclaimed establishment, offering irresistible temptations, i.e. mithai, to its many satisfied customers for many decades now. Covering a significant portion of Lahore city, our focused distribution system has enabled Nirala Milk to become a winning success in this ever-growing milk market. Alongside, we are also handling all the range of Nirala Desi Ghee and Nirala Snacks. Furthermore, since February 2003, we are the exclusive Distributors for Lahore city, of all branded products of one of Pakistans top most sugar-producing mill, Shakarganj Sugar Mills Ltd., a subsidiary of the renowned Crescent Group of Industries. Having the first mover advantage of branded sugar in Pakistan, products of Shakarganj have performed extremely well in the marketplace and our in depth distribution has ensured greater sales volumes of the same. We are also Distributors for Reem Rice Mills (Pvt.) Ltd., since September 2002, for a major portion of Lahore city, handling its branded and generic rice products. Reem Rice Mills is Pakistans first multi-national rice processing company, being a joint venture of Al-Ghurair Group of UAE and Al-Muhaidib Group of Saudi Arabia, ranking amongst the top five rice exporters of Pakistan. Clubbed with our untiring zeal and Reems high quality standards, we have been able to make Reem Rice a market leader, in its respective segment. In order to manage our business growth effectively, we have fully automated our sales operations. |
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| Industry Focus | Snacks, Dairy Products, Beverages, Fast-Food |
| Business Type | Distributor/Wholesaler |
| Products/Services | Snacks, home & personal care products, beverages and margarine. |
| Our Markets | Worldwide |
| No. of Employees | 51 - 100 People |
| Annual Sales Range(USD) | US$1 Million - US$2.5 Million |
| Year Established | 1991 |
| Legal Representative(CEO) | Shaukat M. Iqbal |
| Certificates | Lahore Chamber |
