Pacific Brands(Australia)
| About us | Today, pacific brands is a leading manager of consumer brands in Australia and new Zealand, marketing some of the most recognised brands including berlei, bonds, clarks, dunlop, everlast, grosby, holeproof, hush puppies, king gee, slazenger, sleepmaker and tontine. Pacific brands has developed substantial scale, generating approximately $1.5 billion in sales in 2003 through the talents of more than 6,400 employees. Pacific brands's extensive range of product categories, coupled with its strong and diversified customer network underpin its position in the australasian retail marketplace. Pacific brands is organised into four key operating groups: Underwear & hosiery Outerwear & sport Home comfort Footwear Pacific brands' commitment to market leadership has provided it with leading product category positions across the clothing, footwear, sporting and household furnishing industries. These leading category positions have been achieved through a focus on being at the forefront of brand development, product innovation and marketing. Over the years, pacific brands has LED the market with the introduction of innovative new products including: Holeproof computer socks Berlei one fused bra Bonds hipster Dunlop volley Hush puppies zero g comfort shoes Santoni seamless underwear Holeproof explorer socks Tontine variable warmth quilt (marketed as "venus & mars") Part of the success of pacific brands can be attributed to the elite sportspeople who have supported its brands in the past, including Australian legends such as sir donald bradman, ken rosewall, evonne goolagong cawley, margaret court and greg norman. Current identities actively endorsing the business' brands include sarah o'hare, pat rafter, kylie minogue, kristy hinze, alyssa sutherland and jamie durie, as well as up and coming cricket star michael clarke and olympic gold medallist liz weekes Each year, pacific brands is responsible for: 25million outerwear garments 60million pairs of underpants/briefs 50million pairs of socks 9million pieces of intimate apparel (eg. Bras) 23million pairs of shoes 5million golf balls 16 million kilograms of foam 490,000 mattresses and beds 4million pillows 11sq kms of carpet underlay |
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| Industry Focus | Pajamas, Sleepwear & Loungewear |
| Business Type | Distributor/Wholesaler |
| Products/Services | Pajamas, Sleepwear & Loungewear |
| Our Markets | Oceania |
| No. of Employees | Above 1000 People |
| Annual Sales Range(USD) | Above US$100 Million |
| Year Established | 1893 |