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Broadband TV 2005 predicts substantive growth in deployment of broadband TV from 2005, driven by US RBOCs (major telephone companies), direct broadcast TV operators and broadband service providers. All the developed world??s major telephone companies are now looking at broadband TV or implementing trials or plans. True VoD including live TV re-call is a major driver that will distinguish and differentiate broadband TV line in the eyes of the consumer. The evidence s far, though, suggests that this will be insufficient to drive take-up and service providers will need to offer conventional TV including HDTV. However, there is considerable scope to address new niche markets, such as low pay or FTA bouquets, with new pricing strategies.
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