Dear Mr/Mrs/Ms
I’m studying the masters program in marketing on Linnaeus University, Vaxjo, Sweden. Currently I’m along with three course colleagues doing an advanced study in innovation and product development under the supervision of Dr. Sarah Philipsson. Our aim is to conduct scientific research on how companies within the global Vodka Industry are working with innovation and how the innovations affect the lifecycle of your products.
The empirical study is done through a secure questionnaire survey provided by Google documents, the survey will approximately take between 2-3 minutes of your time.
We want to demonstrate the innovative opportunities within the industry and therefore kindly ask you to participate in our research in order to make our study as accurate as possible. This course will be finished in the end of January and we offer to send you the results if you would find it interesting to benefit from our results that will include an extensive empirical study of vodka brands worldwide.
Your answers will remain anonymous and no individual or company name will be published for third parties to view. The link to the questionnaire is as follows:
https://***/spreadsheet/viewform?formkey=dFA4dzZDbjF4N251TkN6YzlkRDFaZnc6MQ
If this Email hasn’t come to the right person(s) we kindly ask you to forward it to the appropriate person.
Merci d'avance
Forshällen, Johan
Knape, David
Linkruus, Kim
Nilsson, Kristian