Company Monus was founded in 1993 as a commerce and services providing company. In 1999, a shift happened in the development of the company. A strategic decision was made to invest into the tobacco industry. Two years later, the cigarette FAST brand has been developed and exposed to the cigarette market.
High success and growing popularity of the FAST brand, which became the best selling cigarette in 2002, resulted in a decision to build our own cigarette factory in Indjija, 30 km north of Belgrade. This was one of the largest green field investment in the region worth 60 million EUR, which beside large economic importance also had an important social component of lowering the rate of unemployment. According to the research of the renowned Serbian business magazine “Ekonomist”, Monus holds first place in revenue growth on the list of the 300 most successful private companies in Serbia in 2006.
Today, ten years later, due to high-quality business policies, the Monus Tobacco Industry managed to position itself and become a recognizable name on the Serbian market. Our company holds third place in market share on the Serbian market in strong competition with leading world and regional cigarette producers. Our brand “Monus Slims” (out of Monus composite cigarette family) is the leader on Serbian market of slim cigarettes holding 25% of market share in slim segment. The constant research and development resulted in recently held presentation and introduction of the superior quality cigarette “De Santis”.
We do tend to start a business relation with your company led towards a long-term cooperation, through import and distribution of our products towards final customers, and for the mutual benefit.
Your reply in said course would be highly appreciated.
Yours Sincerely, Belgrade, 4 May 2009
Monus d.o.o. Belgrade